Target Apologizes For Father's Day 'Baby Daddy' Cards

Target Working to Remove Controversial 'Baby Daddy' Father's Day Card

Target Removes 'Baby Daddy' Father's Day Cards After Social Media Reads Them For Filth

The controversy surrounding the card has much to do with the slang term "baby daddy", which generally refers to a father who is not married to or in a relationship with the mother of his child. "Really!?!? This was the only Father's Day card that featured a black couple!" In a statement to Fox News the retail giant said: "We appreciate the feedback and apologize". "It's never our intent to offend any of our guests".

"This particular card was created for, and addressed to, a loving husband - which the inside copy makes clear", says the release.

The card features the words "Baby Daddy" on the front, written over an African-American couple. Often there's deadbeat dad connotations associated with the term.

One Facebook user posted the inside of the card, which Saunders said she hadn't previously read, and she agreed it had a "sweet" message.

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- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?

Target also will be pulling the cards from about 900 stores, according to a statement given to the Kansas City Star.

"However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating", a company spokesperson emailed.

Both Target and American Greetings have since apologized for the card. "Please accept our sincerest apologies and know we will do better in the future". "I would hope that [American Greetings] and Target's purchasers would become more aware of the items on their shelves and how they may not have the desired impact on the targeted demographic consumers", she said.

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