AMC announces Stubs A-List, its new $20 subscription movie pass

Moviepass

CREDIT Courtesy of Moviepass

However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the United States to use the service (not just AMC theaters).

There are also advantages AMC Stubs A-List has over MoviePass in that customers "see movies in premium formats such as IMAX, Dolby Cinema, and RealD" whereas MoviePass limits customers to 2D only screenings. However, there have been hiccups along the way like sudden blackouts on certain titles or theater chains refusing to accept the MoviePass service.

AMC Theatres chief executive Adam Aron pointedly noted Wednesday that AMC's program was set at "a sustainable price". Since MoviePass slashed its monthly fee, questions have mounted over the long-term viability of its economic model.

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Added Aron: "Other discounters, by contrast, will continue to be hemorrhaging cash". Additionally, the new subscription, dubbed AMC Stubs A-list, has all the advantages of the current AMC Stubs program such as upsizing concessions.

MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share. The service, which will cost $19.95 per month, gets you access to the very best of AMC up to 3 times per week, including multiple movies per day and repeat visits to already-seen movies. Even though it limits users to three movies a week (no rollover), there's no calendar day restriction, and they can see the same movie a couple of times, which MoviePass users can't.

"We expect to see a surge in demand for Imax tickets from this exciting new program, which should drive incremental revenue to Imax theatres by offering consumers - for the first time - the freedom to experience blockbusters such as Jurassic World in Imax over standard offerings for no additional upcharge", said Imax CEO Richard L. Gelfond. The theater chain expects the service could cost the company $5-10 million in ticket revenue in the next six months, but that those losses are worth future gains.

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