Following the Minecraft debate last summer and now the Fortnite dilemma which prevents anyone who has ever linked their Epic Games account with their PlayStation from bringing their items and stats to Nintendo Switch, Xbox and Nintendo have made a little message for Sony.
This is possible due to Nintendo Switch Minecraft players being required to log into the game with a Microsoft account.
Since Fortnite is already free-to-play, the bundle has to be a bit more creative with stuff to include.
Sony is stuck between a rock and a hard place over this Fortnite issue. A new ad pokes at Sony for blocking PS4 owners from playing against friends on other consoles. As for Sony, it shows no signs of backing down from its cross-play grinchiness.
Nigeria will peak at 2022 World Cup, says boss Gernot Rohr
Mark RALSTON / AFP Iceland's defender Kari Arnason (C) falls past Nigeria's midfielder John Obi Mikel . Needless to say, Nigerians were ecstatic at the stadium and across social media with their team's win.
Back in April, a Switch hack was discovered that can't be patched by Nintendo without Nvidia being asked to redesign the Tegra X1 processor.
The video even features an Xbox One controller - a rare sight in a trailer for a Nintendo Switch game.
The PlayStation ecosystem would be locked out of a far more pervasive intelligent edge cross-platform gaming world, which incorporates not only Nintendo but also iOS and Android.
I'd say these early collaborations between Microsoft and Nintendo could be the tip of a much larger strategic iceberg that will reveal itself in the months and years to come.
Sony continues to pull ahead, however, because of its breadth of options with the low price PS4 Slim that comes in a variety of makes and models, the powerful PS4 Pro, and regular exclusive game releases like God of War and Detroit: Become Human.
What is more telling about the commercial is the lack of PlayStation.