While those products include new models of the Apple TV and Apple Watch, and while Apple has not broken out specific sales figures for the AirPods and HomePod, the company appears eager to make a bigger impression on the audio world in the coming months. According to a report from Bloomberg, the tech giant is planning to release higher-end AirPods and a set of over-ear headphones in 2019. These will be put out under Apple, rather than Beats, branding. That's according to a new report by Bloomberg, which cites sources privy to Apple's plans.
There are lots more details about Apple's audio strategy in Bloomberg.
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The over the ear headphones will be a premium offering targeting the likes of Bose and Sennheiser. The new AirPods will reportedly be pricier than their predecessor. You won't be swimming in them though: The water resistance is mainly to protect against rain and perspiration, the people said. No price range was offered in the report, though it does note that they'll cost more than Apple's current $159 AirPods. The original version of the earbuds faced a delay after it first debuted in 2016. Apple's newest product, the HomePod smart speaker, was also delayed. They were originally scheduled to arrive by the end of 2018 but development challenges pushed back release. It does say, however, that Apple is expanding its partnership with Taiwanese manufacturer Foxconn-which manufactures the bulk of Apple's iPhones-to boost production of its future audio devices. Bloomberg says that Apple is shifting some production away from Inventec on both the HomePod and AirPods.
Additionally, Apple is rumored to be working on a wireless charging case that works with the upcoming AirPower charger.