‘Racial profiling’: Man fired after calling police on black neighbor at pool

Watch: White man calls cops on black family using community pool — then demands they check mom’s ID

North Carolina mother alleges racism at private pool

A video of the confrontation has received millions of views since Edwards posted it on her Facebook page on Wednesday. 'Would you mind if I see your keycard?'

The officers apologized to Edwards, but when she asks Bloom to apologize to her, he just walked away. Gulkham told News & Record that he had no idea what prompted Bloom to continue to harass Edwards when she had legally entered the pool.

Edwards explains that the only way she was able to get into the pool was with the key card, adding that she wouldn't have climbed the fence to get in because she has a baby.

The video has gone viral since it was posted online, with many agreeing with Edwards in her assessment that she was targeted by the man because she is black.

Adam Bloom was axed from packaging company Sonoco Friday after footage of the July 4 confrontation with mother Jasmine Edwards went viral.

Bloom has also resigned from the homeowner's board.

Vermitsky said his client feels bad about the situation and didn't intend to discriminate against the woman. The caller identified himself as Adam Bloom and that he was the "Chairman of the Pool".

In the video, Bloom tries to justify his actions, saying he often asks residents for their ID. They determined that Abhulimen had a pool access card which provided her with proper access to the pool. Edwards again asked Bloom to apologize. Edwards gave Bloom her address, but he then requested her ID to verify when she lived.

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"They kind of make their way around sometimes... but that's good enough for me today", Bloom told the authorities.

The video comes about a week after a white woman was accused of attacking a black teenager at a SC pool, after telling him he and his friends "did not belong and they had to leave". Social media users shared a Facebook post in which Abhulimen called it a "classic case of racial profiling" - the latest in a string of police calls on black people who are doing ordinary, nonthreatening tasks that have made headlines.

"In confronting and calling the police on one of our neighbours, the pool chair escalated a situation in a way that does not reflect the inclusive values Glenridge seeks to uphold as a community", the statement said.

"Where does it say that I have to show an ID to use my pool?"

"On behalf of our more than 20,000 teammates around the world, we extend our sincerest apologies to all who have been hurt by this incident, especially Ms. Edwards and her family".

The following statement was issued to the residents of Glenridge. In a statement posted on Twitter, the company called the situation "a bad incident" and said Bloom's actions did "not reflect the core values of our company".

Association officials regret the situation "at our community pool that left neighbors feeling racially profiled", the email said. "Over the past seven years Mr. Bloom has had to ask for IDs of pool patrons and removed those who did not have valid memberships an average of four times every season, in an effort to enforce the pool's adopted regulations".

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