Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".
The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt. Today, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.
The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.
IHOP's Twitter bio now reads: "If at first you don't pancake. pancake, pancake again".
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Pancakes and burgers coexist in harmony.
Though the quick switch might have baffled people, the change actually helped IHOP boost sales numbers. The pancake chain began revamping its burgers more than a year ago, IHOP's president, Darren Rebelez, told Business Insider, as it has tried to boost sales outside breakfast.
We've been fooled! IHOP announced on its Facebook page Monday that it "faked" the IHOb name change to promote its new burgers. Hopefully no one got too attached to the alternative "IHOb" name in the process.
NEW YORK IHOP has come clean.