Adidas Committed to Using Only Recycled Plastics by 2024

Adidas is taking another step toward the production of sustainable products pledging to use only recycled plastic by the year 2024

Adidas Pledges To Only Use Recycled Plastic By 2024

Eric Liedtke, head of Adidas' global brands, told the Financial Times that about 50 percent of the material used in the 920 million individual items adidas sells is polyester.

The company has vowed to eliminate its use of "virgin" plastic in its sportswear, offices, stores, distribution centers and warehouses beginning this year, according to CNN Money. Adidas switched from using plastic bags to paper bags in its retail stores in 2016.

Adidas joins the series of global companies which vowed to reduce plastic use as it announced on July 16 that the company will use only recycled plastic by 2024.

Adidas' apparel line for the spring and summer of 2019 will contain around 41% recycled polyester, the global sportswear maker announced. While plastic drink containers are cited as the most commonly recycled plastic product by EarthEasy, still only 25 percent of those are estimated to be recycled.

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In the retail industry, Adidas is one of just a few major companies that has made a commitment to becoming more sustainable. The material is cheap and versatile, but governments and consumers are increasingly aware of its huge environmental costs. Research shows there will be more plastic than fish by weight in the world's oceans by 2050.

Dozens of companies including McDonald's and Starbucks have pledged to decrease their plastic use.

The two organisations have been developing new technologies to turn ocean plastic into technical yarns that can be used for performance products - with Adidas past year selling 1m pairs of the UltraBoost Uncaged Parley running shoes made out of ocean plastic. The reuse rate is awful compared to other materials - 58% of paper and up to 90 percent of iron and steel is recycled.

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