If you are an Amazon Prime member, you'll have a limited time to act if you want to secure some of these member-exclusive deals for yourself. This also saves you the trouble of signing up to Amazon Prime. Amazon said it was trying to fix the problem.
Even though Amazon says it sold more during the first hour of this year's event compared to last year, it remains to be seen whether or not the site's technical difficulties will significantly impact its overall Amazon Prime Day results for this year. The deals are browsable by more than 40 of the most-shopped-for areas, including style and fashion, electronics, cooking, and travel. Customers who did decide to buy a Prime Day sale product suddenly found that the big United States retailer who also owns Amazon Web Services was facing transaction problems both online and via their app. Prime Day is relentless.
Prime Day also lasts six hours longer than a year ago and is four new countries.
The internet powerhouse ran into some early snags Monday afternoon, as deal-seekers flooding Amazon's servers ended up getting images of dogs along with the words, "Uh-oh". This year, the sales event lasts 36 hours and started at 3 p.m. ET on Monday.
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While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated before it began that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion previous year. Amazon rarely has trouble handling high traffic volumes and its security is unlikely to be breached by a hacker, he said.
Megan Quinn, general partner at Spark Capital, tweeted that Amazon's cloud competitors at Google should be delighted: "Diane Greene is the only person celebrating Amazon Prime Day so far", referring to Google's cloud chief.
"We are committed to ensuring a fair cooperation with all our employees, including positive working conditions and a caring and inclusive environment", said an Amazon spokesperson in an email statement.
This week's strikes have also inspired widespread calls for shopper boycotts on social media platforms such as Twitter.