Walmart may battle Netflix, Amazon Prime Video head-on

Image via Netflix

Image via Netflix

But Walmart wants to undercut its competition by pricing its service at $8 per month-or lower.

One confusing thing with the report is that Walmart is also looking into launching an ad-supported streaming service. Brands like Amazon and Netflix, the report suggests, "are seen as more popular with people on the East and West Coasts of the US", leaving a gap in middle America that Walmart, at least in theory, could attempt to fill. The $8 price point will aim to attract consumers in those middle states, as well as people who are looking for a cheaper service than Netflix.

Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.

The plan is still in the early stages, and Walmart may decide to scrap the idea entirely. Currently, you can watch both movies and TV shows on Vudu for free as long as you are willing to watch ads.

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The total number of UK subscribers to the three most popular online streaming services in the UK - Netflix, Amazon and Sky's Now TV - hit 15.4 million at the end of the first quarter this year.

The Information notes that a streaming service can be a money maker, but it's also expensive to set up and acquire content.

BBC News reports that the BBC, ITV and Channel 4 have already had early conversations about the possibility of working together to create a combined streaming service with the potential to compete with the likes of Netflix and Amazon Prime TV.

In Q1 2018, pay-TV subscriptions in the United Kingdom totalled 15.1 million, while the leading three on-demand video services came in at 15.4 million - a figure that includes subscriptions to multiple on-demand services within one household.

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