Amazon's hopes its Prime Day doesn't go to the dogs

Amazon’s Prime Day creates roaring success for UK SMEs

The best Amazon Prime 2018 deals on guitars, drums, basses, music tech and musical instruments are here!

Amazon says it's working to resolve the glitches on its website that kept shoppers from buying on its much-hyped Prime Day.

Packages ride on a conveyor system at an Amazon fulfillment center in Baltimore on August 3, 2017.

"We saw more than 60 percent increase [in sales] from the best day we've ever had", says David Simnick, co-founder and CEO of Soapbox, a soap and shampoo maker in Washington, D.C. Simnick tells Inc. that this year his company ran coupons available for all Amazon customers.

Shoppers who went to the site looking to grab a sweet deal were greeted with images of cute dogs, and a message that read, "Sorry, something went wrong on our end".

The Amazon website fails to load during "Prime Day" on Monday, July 16, 2018. Add it to your basket and - if you're a Prime member - 20% will be taken off the total, bringing it to a far more palatable £1,301.70.

To help you get the most out of this momentous occasion, TV Guide has compiled this awesome compendium of curated Prime Day finds by fandom.

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Packages move along a conveyor belt at the Amazon.com Inc. fulfillment center in Robbinsville, New Jersey, June 7, 2018.

The glowing numbers came even though Amazon was hit with a massive glitch that caused its U.S. and United Kingdom sites to crash at the beginning of the event.

Last year's Prime Day lasted 30 hours, with deals starting at 9 p.m. ET on July 10 and running through July 11.

Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other e-commerce companies to invent shopping holidays. Until then, so long as Amazon is still down, users can always browse some of the flash sale discounts being offered at Target for a limited time.

Prime membership perks include free same-day delivery on eligible products, exclusive shopping deals and a vast library of movies, TV shows and music for streaming across multiple devices. The company said it welcomed more new members than any previous day and for the first time, members in Australia, Singapore, the Netherlands, and Luxembourg. The company now has over 100 million paid Prime members, almost double the number from 2016 and 20 million more than the 2017 estimates.

"It has been one of the best vehicles" for signing up members", said Goldberg.

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