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Enlarge Image But first the Browns have to win.                  Anheuser-Busch

Enlarge Image But first the Browns have to win. Anheuser-Busch

It hasn't been easy to be a Cleveland Browns fan. They'll be locked until the moment the Browns officially win a game. Don't Browns fans deserve *something* for enduring one win over two seasons?

There was no mention of an exit plan in case the Browns somehow go winless for the second straight season.

If/when the Browns win their first game this season, Bud Light will be giving away free beer in a number of Cleveland-area bars. How? The season before that, the Browns only notched a single win.

Andy Goeler, vice president of marketing for Bud Light, says the victory fridges are a way to honor the loyalty of Browns fans. We love you for it, and so does @budlight.

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Coming off an 0-16 year, the Cleveland Browns and their rabid fan base are eager to taste victory for the first time since Week 16 of the 2016-17 National Football League season.

According to, the idea for the victory fridges was born previous year when Brown fans started holding "Dilly Dilly" signs, the slogan for a Bud Light campaign. They have a big lock across them to signify that the beer inside is not available just yet. "We know it. You know it. #LetsGo Brownies". When the Browns win first regular season game, fridges unlock and beer inside is free to fans. The refrigerators will open whether the victory comes at home or on the road. The Browns won their first preseason game against the New York Giants last week. Maybe the December beers can be used during a parade.

Cleveland opens its season in FirstEnergy Stadium on September 9 at 1 p.m. against the Pittsburgh Steelers.

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