We were aware that their policy of using fur was under review and congratulate them for taking the responsible and compassionate step of dropping real fur from their range.
British luxury fashion group Burberry has stopped burning unsold products and will no longer use real fur or angora in its clothes, Chief Executive Marco Gobbetti said Thursday, after a long-standing campaign by animal rights groups.
The head of the International Fur Federation, Mark Oaten, said substituting natural fur with "plastic petroleum-based materials, like fake fur" was neither luxury nor responsible.
Burberry admitted in July to destroying £28.6 million of unwanted items in a single year to prevent them being sold at below-market prices and devaluing the brand.
An investigation previous year found that Swedish high street retailer H&M had incinerated 60 tons of clothes since 2013. The company also plans to stop using fur, in a bid to boost its sustainability credentials.
"This belief is core to us at Burberry and key to our long-term success", he added.
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The fashion empire famed for its heritage check has also promised to stop selling unsold stock after it was revealed that the brand destroyed @28.6 million worth of items previous year to protect its status.
The company, whose brand ambassadors have included actress and model Cara Delevingne and former Doctor Who Matt Smith, now says it will reuse, repair, donate or recycle all unsaleable products.
Notably, Burberry joins the ranks of Armani, Versace, Gucci, Ralph Lauren, Vivienne Westwood, and Stella McCartney in banning fur from thier designs. Tisci's first runway collection will not feature any fur, and the company will "phase out" existing fur products, Burberry said.
At that time, the retailer had said 2017 was an unusual year as Burberry destroyed £10 million in old perfume after it signed a new deal with Coty in the U.S.
Over the last year, Burberry has entered into a partnership with Elvis & Kreese a luxury company in which more than 120 tons of leather products are to be transformed into different new products during the upcoming five years.
Mimi Bekhechi, director of global programmes for People for the Ethical Treatment of Animals (Peta), said "cartwheels are happening at Peta HQ" following the announcement, adding that the decision is "a sign of the times".