Multiple unnamed sources told HuffPost that Moonves considered Jackson "not sufficiently repentant" for the incident, in which Justin Timberlake ripped away a piece of Jackson's leather outfit during the halftime show and left her breast exposed for "9/16 of a second" on live TV.
Influential CBS boss Les Moonves reportedly harbored a grudge against singer Janet Jackson, after her notorious 2004 "wardrobe malfunction" that may have had a significant negative impact on her career.
In a new expose by reporter Yashar Ali, he claims that Moonves was not convinced that it was a wardrobe malfunction, "but rather an intentional bid to stir up controversy".
Moonves even went as far as ordering Viacom properties VH1 and MTV and all Viacom-owned radio stations to stop playing Jackson's songs and music videos, which consequently affected the sales of her album "Damita Jo", which was released just a month after the Super Bowl.
CBS and the halftime show's producer, MTV, which were both under the parent company Viacom at the time, faced criticism and a $550,000 fine from the Federal Communications Commission.
"#PlaidShirtGuy" removed from Trump rally for facial expressions
He can also be seen standing soberly at various points in the rally when the other audience members clapped and cheered. Later Linfesty pinned a stylized rose emblem representing the Democratic Socialists of America to his right breast.
Timberlake finally got a reprieve when he offered a tearful apology, but according to HuffPo, Jackson was not - in Moonves estimation - properly contrite.
"How the fuck did she slip through?" he reportedly told one of the people who interviewed with HuffPost. However, Moonves wasn't satisfied with this explanation, and he reportedly spent the next decade undercutting Jackson - a spiteful reaction that significantly damaged the female pop singer's career.
Years later, Moonves was allegedly furious when he found out Simon & Schuster-which, like CBS, is a subsidiary of Viacom-would be publishing a book by Jackson. He vowed to another source that heads would roll as a result but it's unclear if any ever did.
Moonves is on his way out at CBS following allegations of sexual harassment. "CBS insiders who spoke to me felt strongly that Moonves played a large part in how Jackson was perceived by the public". Six women accused Moonves of sexual advances such as unwanted kissing and touching, the New Yorker reported in August.