- Apple is expected to showcase three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales growth.
These slightly reduced specs could mean this device gets a lower price tag with rumours suggesting it will cost under £700 - that's £300 cheaper than the current iPhone X.
Apple has considered naming the new model the iPhone Xr, Bloomberg reported. To that end, kicking off in a few hours for Apple's annual iPhone event, with this year's event being branded as "Gather Round". While Xs will be an advanced version of the iPhone X, iPhone XC will be its low-priced version.
"Apple's decision to launch three iPhone devices this week is a strategic move to regain footing in multiple areas of the mobile market", he said.
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Those swings alternatively dampened investment in drilling rigs and other heavy machinery and helped send that spending higher. But another reason for the revitalization of business spending has been a turnaround in oil prices.
Although Apple has not yet confirmed any of its new products it seems there could be plenty to be excited about.
The AirPower charger was announced past year with the promise of being able to wirelessly charge an iPhone, Apple Watch and AirPod wireless headphones all at once.
Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its lineup, like that of other phone makers, consists of cheaper models. There's a lot more to the leaks, so be sure to stay tuned in for more details on all 2018 iPhone models. We'll embed the tweet if and when we can, but it should be available on Apple's Twitter profile.
By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently.
Fans of Apple may also remember that the company promised a wireless charging pad, the AirPower, a year ago.