While I only spent a few minutes wearing it so far, the advances made in the latest version of Apple's wearable device might be the best example of why Apple has such an advantage when it comes to smartwatches, especially compared to the competition.
As for the new Apple Watch Series 4, the Cupertino company has yet to announce its availability and pricing for Malaysia just yet. However, watch bands for previous models will still work with Series 4.
If you asked most people what upgrade they'd like on their Apple Watch, most would say that they'd either like it to be round, or to have a large display.
With two of them starting at $999 or higher in the United States, Apple appears to be taking advantage of a strong US economy, low unemployment, and rising household wealth.
However, if Apple fans want the newest version of the product they can pre-order the Series 4 on Friday, September 14. The "digital crown" that controls certain elements of the watchOS UI now offers haptic feedback for more precise adjustment and scrolling, too.
Everything feels polished, well-made and light enough on the wrist.
In terms of build, the rear is now ceramic as standard. And it's got a bigger screen, to boot.
Bigger Apple Watch screenThe displays are bigger and attractive. The modular face can now surface more detailed information from stocks and healths apps.
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A almost edge-to-edge display - Apple says the screen is 30% larger than previous versions.
Our reviewer, David Snelling, said: "There's no question that the Apple Watch Series 3 is the best wearable the United States technology firm has ever made".
Apple Watch Nike+ features redesigned Nike watch faces that match the new band colours. There's one for fire, water and vapor that look really lovely. Apple did not give details on how the data can be transferred to medical professionals.
And these are just stand-out features. These include an ECG system, low heart rate monitoring system and a hearty rhythm system which can scan for AFIB. All three will feature the new A12 Bionic chip, improved cameras and longer battery life. With the screens pushed to the corners to perfectly match the watch, the new screens on the Apple Watch Series 4 will be 30 percent larger than the Series 3. Despite the power, it still has an 18 hour battery life.
Heartbeat reading can show your heart rate to your doctor to help detect any abnormality.
The charging set up is the same as before: you've got the wireless, but magnetically-connected, charger that clips onto the back of the Watch 4 - this is a pretty strong link despite using magnets, so you'll rarely knock the watch off it during the night.
The display is 30% larger, and the watch body is thinner overall. New motion faces like Vapor, Liquid Metal, Fire and Water faces react to the curve of the screen.