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Nike Inc.is taking a beating in the public relations department over its recent foray into politics with their Colin Kaepernick advertisement, but it may be paying financial dividends.

The ad, which a person familiar with the situation says will air during American football games throughout the season, touches on the controversy of NFL players protesting against racial inequality, police brutality and other issues by demonstrating during the national anthem.

At a rally in Montana last week, Trump said he didn't think Nike's endorsement deal with Kaepernick was appropriate.

The controversial Kaepernick Nike ad aired Thursday during the kickoff game for the 2018 season, and will air during other games for the rest of the season. "It's a handsome spot", Woods said.

Due to his involvement in the widespread movement - which gained even more traction after Donald Trump called players who "disrespect" the USA flag "sons of bitches" and asked for them to be sacked - Kaepernick has remained a free agent since opting out of his contract with the San Francisco 49ers in 2017. "It's a handsome spot and pretty powerful people (are) in the spot". I don't think it's appropriate what they did, ' Trump said. "When corporate does things that are outside of golf and outside of my realm, that's what they do".

Trump OKs sanctions for foreigners who meddle in elections
In his announcement, indeed, Trump again rejected the idea that his 2016 victory was aided by foreign interference. The two lawmakers have introduced a bill that would require such mandatory sanctions earlier this year.

Online sales of Nike apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. Some fans responded to Kaepernick's sponsorship deal by cutting or burning gear with Nike's signature swoosh logo.

The unveil incited a storm of reaction, including from US president Donald Trump who tweeted his objection, saying, "What was Nike thinking?".

This prompted various people on social media to post videos and pictures of them destroying their Nike merchandise, with some even calling to start boycotting the brand.

"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", Williams said. "So Nike is doing what they want to do".

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