It may be the least sensational of Apple's three new iPhones for 2018 when you scrutinize the specs, but the iPhone XR (pronounced "ten-R") is absolutely the most interesting - and that has nothing to do with its comparatively cheaper price.
The investors reasoned that doing so would pose no threat to Apple, because the company makes the bulk of its money selling devices, not from how much people use them.
The iPhone XS / XS Max pack a dual-camera setup as expected, but there are some major improvements here over the iPhone X. We now have a 12MP f/1.8 wide-angle lens + new sensors, along with a 12MP f/2.4 telephoto lens. The base variant of iPhone XS with 64GB memory will sell at Rs 99,990 whereas the 64GB variant of the 6.5-inch variant is priced at Rs 1,09,000.
Apple's iPhone XR pricing strategy shows the company is pushing users onto a more secure authentication, signaling that Apple Pay enhancements are coming, Goldman Sachs says. With the iPhone Xs though, Apple is taking things to a different level altogether.
'60 Minutes' executive producer Jeff Fager out at CBS
Farrow also cited "nineteen current and former employees" who said Fager "allowed harassment in the division". After the text was shared on air, others at CBS also said they interpreted it as a threat.
The newest iPhones will result in no major change in sales volumes in the mature smartphone market, SMBC Nikko analysts wrote in a report following Apple's presentation. The earphones are now rendered in yellow, blue, and coral to coordinate with the iPhone Xr, and it's scheduled to release later this Fall.
Portrait Mode on the iPhone XR may not be as fully-baked as the version found on Apple's other iPhones.
Also making it onto an iPhone for the first time, is the availability of a smacking 512GB storage option!
Yes, technically you can still buy a "new" iPhone 7 from Apple, and with a new starting price of £450, it's not all that expensive.
As such, Gareth concludes that providing you don't want loads of advanced features, no "bells and whistles", then the camera system on the iPhone XR "will do you just fine".
The new phone XS and XS Max will be available for pre-order from September 14 and will hit some markets like the USA on September 21.