Alvarez won a high-profile bout against fellow boxing superstar Gennady Golovkin last September.
Now fans can pay significantly less - $9.99 subscription cost per month in the USA - to see his fights on DAZN (pronounced Da-Zone). He is now with the New York Yankees.
Alvarez has proven to be a big star on pay-per-view, with his last three fights generating around 3.6 million buys which translates to nearly a quarter of a billion dollars.
DAZN now have exclusive United States rights to Alvarez's next 11 fights after his contract with American broadcaster HBO - who are leaving boxing - expired.
The contract is reported to guarantee Canelo an eye watering guaranteed minimum of $365m over the course of the deal and also includes the other fighters in the Golden Boy Stable.
Alvarez steps up to super-middleweight to fight Britain's Rocky Fielding in NY on 15 December - his first fight under the DAZN deal.
Whilst Alvarez will still fight under the Golden Boy banner, his connection to DAZN could allow for fights with English fighters signed with Hearn.
Alvarez's first fight under the contract will coincide with his move to super middleweight. "The most important thing is that fans can enjoy this fight at a very low price". The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.
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"He's extremely happy", promoter Oscar De La Hoya told ESPN after Alvarez signed the dotted line.
A massive moneymaker when he fought on pay-per-view, Alvarez will be able to be seen for much cheaper through the subscription service that launched in the U.S.in September and now features perhaps the two biggest figures in boxing in Alvarez and heavyweight champion Anthony Joshua.
"If he wants to return, I ask him to look my way to give a great fight to the fans".
Alvarez and Britain's Fielding will hold a news conference in NY on Wednesday to promote their fight at Madison Square Garden. I am moving up in weight and I don't know how my body will feel.
"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances". If DAZN hits certain subscriber benchmarks, Alvarez will rake in additional cash.
"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said in a statement.
Alvarez, 28, is from Mexico.