After a year-long battle, a Manhattan building will pry President Donald Trump's name from its facade.
Almost 70 percent of the owners in the 377-unit tower at 200 Riverside Blvd. voted earlier this month for the change, saying they were anxious about resale value and security because of its connection to President Donald Trump's name.
"Deliberation continued and in May a judge ruled that the building's licensing agreement did not require owners 'to use the identification "Trump" on the facade of the premises". The owner of a Trump hotel in Panama used a crowbar to remove the Trump letters.Business has remained steady or declined at some Trump-branded hotels, as well as at the city-owned golf course, carousel and ice skating rinks operated by the Trump Organization in New York City.The push to remove the Trump branding from 200 Riverside Boulevard began in 2017.
The building will still legally be called 200 Riverside Boulevard at Trump Place, though it will not have to display the Trump Place signs, the Times reported. Past year the name was abandoned by the former Trump SoHo condo hotel, and three buildings near 200 Riverside have already shed their Trump Place signage.
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Last week, approximately 70 percent of owners voted to remove the sign - costing approximately $1,150 per letter. Following that, the board passed a resolution to remove the signs. "We encourage everyone to move forward and respect the will of the community". But then the board got a letter from Alan Garten, chief legal officer for the Trump Organization.
Tenants voted last week to get rid of the prominent gold letters that spelled out "Trump Place" on the 46-story building's facade.
Another posted: 'Arguably, at one time the Trump name may have contributed something to the value of our apartments'.
A contentious and expensive fight over the future of a Trump-branded condominium on the Upper West Side ended democratically on Wednesday, with residents voting by a two-thirds majority to "remove the signage" bearing the president's name. "Being president of the United States is a popularity contest".