"We listened to our customers, ' said Roz Brewer, Starbucks" chief operating officer, according to CNN Business.
"We started this season by looking to the past", says Kristy Cameron, a member of the coffeehouse chain's creative design team. This year, the chain will offer limited-edition reusable holiday cups.
And, as usual, you can do your holiday gift shopping at Starbucks, which is selling sparkly cold cups and colorful mugs. This year, Starbucks has six holiday coffee beverages on the menu, including the beloved Peppermint Mocha, now in its 16 year.
Inspired by decades of the company's Christmas blend packaging, Starbucks drew from past design elements, including a star, a branch of coffee cherries and a flame, and added in doses of vintage colors and patterns, such as mint green and argyle.
And you could get one for a buddy as an early Christmas gift. This year, they feature a little more of the traditional red and green.
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This year, the question from 2015 returns: Is Starbucks truly embracing Christmas?
"As a brand that is intensely personal, we are humbled by how passionate customers are about our holiday cups", Gould said.
Beth Egan, an associate professor of advertising at Syracuse University, told The Washington Post that she doesn't think the latest batch of cups reflect Christmas or any one holiday in particular.
If you can't make it on November 2, 2018 for the FREE reusable Red Cup, you can purchase them at Starbucks locations for $2.50.
Starbucks is also bringing back its famous (and occasionally controversial) holiday cups, and also introducing a new twist for 2018.
Treat-wise, Starbucks has launched a pair of new food items in the chocolate swirl brioche and the pistachio honey croissant.