Apple Will Not Disclose The Number Of Units Sold From Next Quarter

The iPhone 5 was one of the best iPhones Apple ever built

The iPhone 5 was one of the best iPhones Apple ever built

Revenue growth was up in all major markets, with Japan seeing the largest increase of 34 percent YoY. Worldwide sales made up 61 per cent of the total number.

Apple's unit sales stayed roughly flat for the quarter, shipping 46.9m iPhones in the past three months, but revenues were up 29 per cent, with the company's strategy of increasing prices for its most high-end devices paying off.

Services continued its rise. Both beat expectations. The company also recorded its highest ever quarterly services revenue: $10 billion, up 17 percent YoY.

Apple this week unveiled a new version of its MacBook Air laptop, this time made of recycled aluminum, as well as a new Mac Mini and an iPad Pro, all pricier than their predecessors.

Cook said that Apple is "seeing some macroeconomic weakness in some of the emerging markets".

This prompted the company to give a first-quarter forecast that was below expectations.

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Apple shares closed up 1.54 percent at $222.22. It managed to recover, though: as at 6:50am in NY, it was at $1.073 trillion.

Meanwhile chief executive Tim Cook revealed the tech titan will stop reporting unit sales for its iPhones, iPads and other products. Cook also said foreign exchange rates would have a $2 billion negative impact on Apple's sales forecast.

Maestri went on to note that these limited views of Apple's overall business are "less relevant today than it was in the past", because strong financial results follow as the company continues to "enrich people's lives" and "provide an unparalleled customer experience". After much success in his own personal investments, he retired from his day job in financial services and is now focused on new private investments.

"Starting with the [current] quarter, we will no longer be providing unit sales data for iPhone, iPad and Mac", Apple CFO Luca Maestri said during the call. "We generated $19.5bn in operating cash flow and returned over $23bn to shareholders in dividends and share repurchases in the September quarter, bringing total capital returned in fiscal 2018 to nearly $90bn". Its services arm, for example, which includes iCloud and Apple Music subscriptions, had a turnover of close to $10bn in the period.

Which seems pretty accurate as, going off these numbers, staggering amounts of people are more than happy to buy Apple products no matter how much they cost.

The result of Apple's fiscal Q4 2018, ended on September 30, has been no less than a surprise for everyone. Revenue will be reported on the basis on total products and total services, which would mean there will be no product-specific figures in the future.

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