As per report, the little Ryan who reviews toys has been revealed as YouTube's highest-earning star, raking in $22m (£17.3m), having his own range of toys at U.S. store Walmart.
Ryan, whose last name hasn't been made public to protect his identity, beat top YouTubers such as Logan Paul, Felix Kjellberg (PewDiePie fame) and Markiplier.
Forget gamers, beauty bloggers and cute animals - the real victor on YouTube is a seven-year-old toy reviewer. His latest mini-mogul move: "a line of collectibles and more, now selling at Walmart", the Forbes said in the announcement.
The estimate by the Forbes found that Ryan pipped Jake Paul by $500,000 for the 12 months to June.
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Online sensation Jake Paul was second on Forbes' list, with £16.8 million. He was placed 8th Top Earner a year ago.
Since launching his main channel in 2015, Ryan has amassed more than 17 million followers and close to 26 billion views.
Asked by NBC why kids liked watching his videos, Ryan - who is now 8 - replied: "Because I'm entertaining and I'm amusing". Forbes notes that, not surprisingly, Ryan's fans are mostly other elementary school-aged kids.
The remaining $1 million came from sponsored posts. It is "the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-sized demographic isn't exactly all that flush". In his most popular videos, he's seen opening up giant eggs to find toys from Disney's Cars and Paw Patrol.
A video of Ryan visiting Walmart to look at his own product range has been viewed 14 million times.