A father has parents across the internet divided after sharing a video of his 10-year-old daughter's punishment for bullying, which quickly went viral on Facebook.
In the video, Cox said a lot of children today feel that the things their parents do for them are a right and not a privilege. Cox posted the video to social media on Monday and it has garnered 14 million views and tens of thousands of comments.
10-year-old Kirsten walking to school. The walk was broken up between the child's three-day suspension, and she finished the final two miles Wednesday, according to WTVG. "As you can see this morning, she is learning otherwise".
One upset user blasted the Swanton father for making his daughter walk in 36-degree weather.
Numerous 63,000 comments that have since popped up on his video have been positive, with parents of bullies and bullied alike thanking Mr Cox for his parenting.
Cox told the news outlet that he understands why a lot of parents feel the punishment is harsh but said children must be held accountable for their actions.
Her father said it was time to teach her a lesson.
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The viral clip showing Mr Cox's daughter make her way to her OH school in 2℃ temperatures has been viewed more than 15m times and the father is adamant his method of punsihment was justified.
One thing is for sure, little Kirsten will never take a bus ride to school for granted ever again.
"Bullying is unacceptable", Mr Cox said. "That was me showing how I hold my kid accountable".
"Humiliate her by putting her on Facebook being punished".
Not everyone has praised his decision, with many commenting the punishment was tantamount to "public shaming".
Cox posted video of the punishment - and was swiftly met with the typical online cacophony of applause and boos.
"I just want the kids to know that words truly do hurt", he said. "We as parents need to stop the bullying on the home front because bullying only breeds bullying", Cox said.