Netflix no longer offers in-app subscription options on iOS devices

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Netflix is no longer letting new users use iTunes billing

The change comes four months after the company had tested bypassing the iTunes billing option in 33 markets around the world.

While an In-App subscription is way more easy to utilise even by any one, the fact that Apple takes a few percentage cut out of each subscription fee from Netflix users might be the reason the company is stopping the support for the in-app purchase in general. This is because Netflix no longer supports iTunes as a payment method for new members. Existing members will be able to continue using that method to pay for their subscription if it is now active, though, but anyone signing up for a new subscription will be redirected. In other words, you'll have to sign up through Netflix's website instead. From now, iOS users will not be able to signup directly from iTunes. Netflix wouldn't say exactly when this change took place for everyone, but confirmed that the rollout started late last month. Current members are still able to use iTunes to pay for their Netflix subscription going forward. That is why Netflix Drops in-app Purchase Option for iOS Subscriptions.

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From the user's perspective in-app subscription was a convenient way to pay for their subscriptions as their details were already mentioned in their Apple account.

The company isn't the first to try and avoid the Apple and Google "app store tax", the likes of Spotify, Financial Times, and Valve have also attempted to do the same in the past. However, the app developers have long griped over the significant chunk of revenue that they are leaving for Apple, or Google in the case of Android.

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