LG's new Alpha 9 processor includes ThinQ AI, a new system that will automatically adjust brightness and audio based on content and environment.
It's the next generation of the technology sitting at heart of both its OLED and LED-backlit LCD TVs, and it's one that will also work with LG's ThinQ AI platform, a technology that works with voice recognition across webOS and Google Assistant to control parts of the smart home and answer questions. Users can adjust sound settings to suit room conditions or let their LG TV intelligently set the flawless levels based on its positioning. LG is plunging forward with its popular organic LED (or OLED) screens, with new models of the C9, W9, Z9, W9, and E9 replacing last year's C8, W8, and so on.
By using its new algorithm and AI, LG says its new TVs will offer enhanced picture and sound by analyzing source content as well as optimized content by recognizing ambient conditions.
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LG's 2019 premium LCD TVs lineup (SM9X and SM8X series) will be rolled out with a new name: NanoCell TV.
LG won't be the first to bring 8K TVs to market, but it will be the first to include HDMI 2.1 ports on all of its OLED TVs, as well as select LCD TVs. And beyond video, an intelligent algorithm can also be used to up-mix two-channel audio to virtual 5.1 surround sound, along with the ability to optimize sound output based on content type. "NanoColor", "NanoAccuracy" and "NanoBezel", LG says, reflect the sets' colour accuracy, wide viewing angle and narrow bezel. Furthermore, all 2019 OLED TVs and selected NanoCell TVs with ThinQ AI will support high frame rate (HFR) through HDMI 2.1. Now LG has revealed that the former of those sets will be an 88-inch 8K TV.
For gamers, the TVs support variable refresh rates and an automatic low latency mode.
The 4K TVs also support the same standard and will offer high frame rates of up to 120fps, resulting in smoother motion, more details and less blur. There's no mention of the usual middle-sitting G series TV, however, so we can guess its been scrapped.