APPLE has taken a huge swipe at some of its biggest rivals with a cheeky billboard at the CES 2019 conference in Las Vegas. The black and white image also includes an outline of an iPhone XS and Apple's privacy webpage address. It looks like 2019 will be filled with more of the same as the company's new Vegas billboard tells visitors, "What happens on your iPhone stays on your iPhone".
The ad reads: "What happens on your iPhone, stays on your iPhone". Apple's ad was in a place where it could easily be seen by riders on Las Vegas monorail cars emblazoned with an ad reading "Hey, Google".
The world's largest tech show gets fully underway tomorrow, but the government shutdown has forced several federal government speakers to cancel.
Apple doesn't usually shy away from a chance to battle with its competitors, but it hasn't used a trade show to make an argument, let alone even a public presence, for many years.
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Google, which operates Android, exposed the private details of 52 million users of its flop social media site Google+ in November, while last month Amazon sent 1,700 Alexa voice recordings to the wrong user following a GDPR data request.
Apple CEO Tim Cook, who refers to the whole data breach mess as "the data industrial complex", has called for stricter tech privacy laws. Here's how Apple's absence changed CES forever.
CES starts Tuesday and runs through Friday.