Sizable Price Tag Posing Challenge For LG’s Rollable TV

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CES 2019: LG Announces Signature OLED TV R - A Rollable TV

LG Electronics (LG) is defining the next generation of television at CES® 2019 with the introduction of the world's first rollable OLED TV.

Today during LG's keynote at CES 2019, the company announced plans to start shipping its rollable OLED TV this year. LG is using its flexible OLED technology in this case along with a motorized base that lets you raise or lower your TV based on what you want to do.

The tech firm wrote: 'LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic.

The company plans to release the premium TV in the Korean market this year and expand overseas afterward. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's USA senior director of product marketing Tim Alessi told the audience this morning. Whenever the TV is not in use, the screen can automatically roll down. The device can even be used with the screen fully retracted, simply as an attractive and distinctly modern sound system.

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What is more, the OLED TV R has a functional mode that makes it act as a menu bar. It's just as lovely as LG's screens from previous year, even if there hasn't been a massive change in technology - the panel itself hasn't undergone a massive revision, unfortunately. That doesn't mean Google Assistant or LG's own ThinQ smart platform are out of a job, however, those smart platforms still exist and can be accessed by pressing the press-to-talk button (microphone button) on the LG Smart Remote.

The base of LG's Signature Series rollable TV features a Dolby Atmos-powered 4.2 channel soundbar with 100 watts of peak power. We the basic features and specs of LG's new OLED and LCD TVs late last week, and we also reported that the TVs will ship with Apple AirPlay support.

With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

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