Tim Cook: Apple's 'greatest contribution to mankind' will be about health

People walk by a video display promoting 5G connectivity at the Qualcomm booth during the 2019 CES in Las Vegas Nevada US

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It's common knowledge that Apple had been on a downward spiral in the 90s, before former CEO Steve Jobs returned to the helm and steered the company out of trouble. CNBC shared some of the major points earlier today, but one of the more interesting parts that came out of the full interview was Cook's stance on how the iPhone XR - the company's other iPhone it launched late previous year alongside the iPhone XS and XS Max - is faring out there in the market.

In an interview with CNBC, Cook revealed that Apple has been working on the upcoming services for multiple years. He said it is Apple's "most-important contribution to mankind".

Apple needs to release new products to continue growing. "And we're just at the front end of this", Mr. Cook explained.

The bonus - his biggest ever - was linked to revenue and operating income targets, which were both 16% higher than a year ago.

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"The Compensation Committee determined that no downward adjustments to the payouts would be made based on Apple's 2018 performance and the individual contributions of our named executive officers and approved the maximum total payout at 400 percent of annual base salary", the Apple filing said. "This is far, far, far down my list".

The trade agreement between USA and China "needs to be updated" and Cook is "very optimistic" an agreement can be made. Mr. Cook explained: "The issues that we have with Qualcomm is that they have a policy of no license, no chips".

Apple CEO Tim Cook said that health could be an area where Apple makes a big play in an interview with CNBC. If Apple secured even a small fraction of that spending, that could still be a potentially huge new revenue stream for the company.

Loup Ventures' Gene Munster, a former Wall Street analyst that covered Apple, said in a blog post there are six main takeaways from Cook's interview. It added: "We have been consistent for the last 18 months in making clear that we have, at various times, been in discussions with Apple about a possible resolution to our licensing dispute".

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