In India, a significant drop in consumer demand together with high inventory remaining in the channels led to a stronger than expected decline in the consumer and SMB segments, while Intel supply shortages led to a drop in sales to the enterprise customers. Lenovo also had a strong quarter in the US.
PC shipments saw their biggest year-on-year dip since 2016 in Q4 2018, according to new reports issued by market research firms IDC and Gartner. But a volatile stock market and a post-Black Friday/Cyber Monday downturn saw "the lowest sequential growth for a holiday quarter since the fourth quarter of 2012".
Mikako Kitagawa, senior principal analyst at Gartner, said: "The impact from the CPU shortage affected vendors' ability to fulfill demand created by business PC upgrades".
Lenovo held an 22.5 percent share of the global PC market, with shipments of 58.467 million units in 2018.
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Gartner had more detailed results about the USA market, where Microsoft remains the top 5 PC manufacturer behind HP, Dell, Lenovo and Apple. Demand should push forward into this year if CPU availability improves. Gartner estimates worldwide PC shipments would fall 4.3 percent to 68.6 million units in Q4 2018. Third-place Dell grew its business 1.4 percent on 10.9 million units shipped, giving it 15.9 percent of the market.
For the year, 2018 PC shipments surpassed 259.4 million units, a 1.3% decline from 2017.
Lenovo maintained its status as the top OEM in the traditional PC space, and one of only two top 5 companies to post growth in the quarter compared to a year ago. "And if the trade war escalates further, we should expect spillover of the impact to other countries, particularly due to the expected fluctuations of the exchange rates impacting businesses across the region", he adds.
According to IDC and Gartner, PC sales in Q4 have been negatively affected by CPU shortages and the United States trade war (via ZDNet). "Holiday sales are no longer a major factor driving consumer demand for PCs". Apple defended its Position on the fourth (6.9 percent market share), ranked five and six follow Acer (6.1 percent) and Asus (6.0%). Finally, at Acer, shipments dropped 18.3 percent to 3.861 million, while its market share fell to 5.6 percent form 6.6 percent.