Revenues topped analysts' forecasts at $16.9 billion and earnings per share came in at $2.38, well above Wall Street's expectations of $2.19.
The fact that daily active usage in North America and Europe increased was a "surprise" after the flatness seen in the U.S. and Canada past year and the falloff that took place in Europe, according to the analyst.
Daily and monthly active users were each up 9% year-on-year to 1.52 billion and 2.32 billion respectively in December.
According to research firm eMarketer, Facebook's share of the global digital ad market will be 20.5 percent of an overall $327.28 billion spent in 2019.
Leading the change, Facebook would be smart to hire as many prominent voices in online privacy as it can attract and hiring critics is a straightforward way to build trust in the meantime, a TechCrunch report said.
Amazon Revenues Climb 20 Percent to $72.4 Billion
Sales in physical stores, which are predominantly Whole Foods locations, decreased 2.7 percent to $4.4 billion. Nonetheless, he said that compared to many other retailers, the firm's retail sales figures were still strong.
The company faces demographic challenges as younger users shift to other platforms, seeing Facebook as less cool than it once was.
Other new experiences that Zuckerberg said would roll out this across Facebook's family of services this year are: payments on WhatsApp in some more countries; new shopping and commerce experiences on Instagram; and the launch of its Oculus Quest VR headset in spring. In response to a question during the earnings call regarding Stories ad adoption, Facebook chief operating officer Sheryl Sandberg reported two million advertisers were now using Stories ads - but did not clarify if those were Facebook Stories or Instagram Stories ad units.
"In 2019, video will become an even bigger focus with formats like Stories taking center stage across the Facebook Inc. portfolio, which includes Messenger and WhatsApp alongside Instagram and Facebook", says Goldman, "We also expect growth with in-stream video as Facebook delivers more long-form, curated and original programming through Watch and IGTV".
As it approaches its 15th anniversary, Facebook has been able to keep revenue momentum thanks to its unique advertising model that allows marketers to reach specific segments of users.
Logo of the social networking giant, Facebook.
The way people experience groups and communities will deepen this year.
"There's a lot more that we need to figure out before we finalize the plans".