Kenya's media personality Grace Msalame has said she is considering suing Uganda's Ministry of Tourism, for defamation and character assassination after a goof in which her pictures were used to promote its Miss Curvy Uganda competition. "It is an exceptional event that will see young ladies showcase their lovely curves and intellect", she stated.
Sexy and curvy women have been unveiled as a new tourist attraction in Uganda by the State Minister for Tourism, Kiwanda Godfrey.
"We have naturally endowed, nice-looking women who are unbelievable to look at", Ugandan news site Daily Monitor quoted him as saying.
According to CNN, Uganda's Minister of Ethics and Integrity Rev Fr Simon Lokodo called on the Tourism Ministry to showcase Uganda's wide array of tourist attractiongs, rather than "scandalizing" the nation.
Tourism is a top foreign exchange earner for Uganda and the country past year earned $1.4 billion from the sector.
'Guess their strategy? Use curvy women to promote the country. He tried to parry the question by saying the event actually promotes diverse beauty (which is also the line taken by the pageant's organizer) and noting that many other countries already have similar events.
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While some have dismissed the latest initiative as senseless, women activists have reacted strongly creating hashtags like #WeAreNotSexObjects and accused the minister of objectifying women.
"I totally condemn that pageant and I would want it stopped", Lokodo said in an interview with Record TV Uganda."It is not fair to women, and girls growing up because it un-dignifies them".
"It is not the right approach".
Mr Godfrey made the controversial statement when he launched a beauty pageant dubbed "Miss Curvy Uganda".
According to him, Uganda is endowed with handsome women who can promote tourism. "We are not sex objects and should not be referred to as such for any benefits", Aciro said. "That is idolising women as objects; like how you look at objects that's how they will look at women".
Ms Mungoma added that the since most pageants celebrate slender and pretty faces, which are a more Western way of defining beauty, most African women are uniquely built which does not make them any less attractive. Mr Kiwanda was quoted as saying in local newspaper, The East African.