Spotify May Suspend Your Account If It Catches You Using Ad Blockers

Spotify premium is available with a $9.99 per month fee

Spotify takes aim at ad blockers - GSMArena.com news

If you're found to be blocking ads, expect an email warning, then a suspension, and finally a termination if you don't relent and let the adverts play (or subscribe to get rid of them).

Ad blockers have always been a problem for Spotify.

According to a report from past year, around 2 percent of free Spotify users use apps or accounts that disable the ads between the songs. If you use an ad blocker on the streaming service, you should stop, or you may be banned from the service. One item in particular states that "circumventing and blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service" is not permitted. They can detect, investigate, and deal with "artificial manipulation of streaming activity".

Spotify has reinforced its fight against ad-blockers by explicitly banning them in its terms of service. The music service also reportedly estimated that 2 million users are using an ad-blocker or a modified app to avoid ads, which is about 2 percent of its ad-supported monthly users.

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The process in question usually involves a third-party analytics gathering company that embeds its technology in the app's code. Apple has threatened to remove applications from the App Store if they record users' actions without their explicit permission.

Spotify warned users of possible of suspension and termination early previous year and given an opportunity to reactivate their accounts after uninstalling the ad-blockers.

KitGuru Says: While I pay for Spotify thanks to its intuitive layout, increasing competition from YouTube Premium and other services means that the platform really needs to innovate quicker in order to remain relevant.

Last week, the company had announced that it was going to acquiring Anchor and Gimlet Media which produce podcasts such as Reply All and Crimetown respectively.

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