U.S. carrier deceive its users with a fake 5G icon

Sprint sues AT&T over ‘5G E’ marketing calling it deceptive and misleading

AT&T said it will fight a lawsuit over what some rivals and consumers have derided as “fake 5G” technology

"AT&T has employed numerous deceptive tactics to mislead consumers into believing that it now offers a coveted and highly anticipated fifth generation wireless network, known as 5G", the complaint says.

Despite trying to convince consumers that 5G E is different from 4G, OpenSignal measurements in late 2018 found that AT&T's average download speeds nationwide were slower than Verizon's and T-Mobile's 4G networks. "What AT&T touts as 5G, however, is nothing more than an enhanced fourth generation Long Term Evolution wireless service, known as 4G LTE Advanced, which is offered by all other major wireless carriers".

Sprint is requesting that the U.S. District Court for the Southern District of NY block AT&T from continuing to use the label "5G E" or any related variant of the label.

Sprint is right in this instance; all of the "Big Four" wireless carriers have deployed LTE-A networks in select markets, but only AT&T has chose to go one step further by trying to piggyback on the emergence of true 5G networks as a competitive advantage. Sprint and T-Mobile, in comparison, don't expect their mobile 5G networks to get off the ground until the second half of the year.

"They somewhat predictably came back and said, 'Thanks but no thanks, we're going to proceed with our marketing, ' " said Whitney, a partner at Frankfurt Kurnit Klein & Selz. "It's total confusion for the customers".

In December, Kevin Petersen, an AT&T senior vice president said in a post on the company blog that 5GE services were available in 585 markets, while standards-based 5G services were available in parts of 12 cities.

Venezuela: US and Russia Dig In at United Nations with Rival Resolutions
Quevedo said he wants to double sales to India, which past year bought more than 340,000 barrels per day (bpd) from Venezuela. Last year, when asked by Iran for support, OPEC did not issue any formal comments on the US sanctions on Iran either.

Executives at Verizon and T-Mobile have also criticized AT&T's move.

"We understand why our competitors don't like what we are doing, but our customers love it", AT&T said in a statement provided to Tom's Guide.

The tension grew over the past several weeks as some iPhones and Androids began displaying AT&T's 5G E symbol near the network coverage bars at the top of phone screens. That's because AT&T has made it so that phone manufacturers need to show "5G E" instead of "4G LTE" in some markets.

"AT&T's advertising is false and misleading", Sprint wrote. AT&T says standards-based mobile 5G is available in a few places, though only a $400 mobile hotspot can access it. Sprint will have to reconcile its arguments to the FCC that it can not deploy a widespread 5G network without T-Mobile while simultaneously claiming in this suit to be launching "legitimate 5G technology imminently". "Customers want and deserve to know when they are getting better speeds", AT&T said in response to the lawsuit. Stating that it introduced 5G Evolution or 5GE more than two years ago. The big blue carrier calls it "5G Evolution", or "5G E" for short, and it is not 5G technology at all. T-Mobile took to Twitter with a hilarious mockery of the branding, slapping a "9G" sticker onto an iPhone. But this is why we refer to 4G as "4G LTE" and not simply 4G.

AT&T's website says 5GE, which stands for 5G Evolution, "is our first step on the road to 5G".

Latest News