Fitbit launches lower-cost fitness devices to combat Samsung, Apple

Fitbit Ace 2 dons new waterproof design

Fitbit introduces new Inspire ($70) and Inspire HR ($100), Versa Lite ($160), and Ace 2 for kids ($70)

The American wristwear maker has refreshed its main fitness band products with more affordable options for consumers, the cheapest retailing at £69.99.

Fitbit has decided that today would be a good day for a bumper crop of new smart fitness wear to bring everyone into the sweating mood for the spring season. It costs $160, making it Fitbit's least-expensive smartwatch ever. The former has essential health and fitness features such as sleep and exercise tracking, reminders, and goal celebrations, whereas the latter is a more fleshed out activity tracker offering Sleep Stages tracking, guided breathing exercises, and connected Global Positioning System. They include a Lite version of its Versa smartwatch, two new bands and an update to its fitness tracking wristable for whipper-snappers.

"Since founding Fitbit nearly 12 years ago, we've focused on making health fun and achievable for everyone - regardless of fitness level or goals", said James Park, co-founder and CEO of Fitbit in a statement. It also has some special compatibility with the Fitbit app, offering up Kid View that limits the amount of information children see and a Parent View, which allows parents to track their child's fitness progress. Now, the company came up with the Fitbit Ace 2 as its successor.

If you're willing to do without the heart rate tracking (though, we'd argue that's the most useful part of a fitness tracker) you can get the regular Inspire for R1,300.

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The Fitbit Versa Lite Edition ($249.95), the Inspire HR ($179.95) and Inspire ($129.95) are available for pre-order now.

In addition to its new Versa Lite smartwatch and Inspire fitness tracker, Fitbit has announced the Ace 2, the successor to its kids-focused Ace fitness tracker, which it first premiered nearly exactly a year ago today. The Ace 2 ($129.25) will be available in Q2 2019. The idea is to teach kids healthy habits at an early age and encourage them to spend time with family and friends.

Global wearables maker Fitbit on Thursday refreshed its wearable line-up in the USA and other markets with Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2. For kids of 6 years old and above, there is the new Fitbit Ace 2 activity tracker coming soon. So we're hoping retailers will take the Fitbit Versa Lite and in the following months drop the price lower than what you'll be paying on day one, but there's no guarantee that will be the case. This wearable also has a relative SpO2 sensor to track oxygen levels in the blood. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.

Fitbit is trying to persuade investors that it can hang on to users and sell them future devices if it gets them onto its tracking platform, which can store and share health and activity data.

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