Nissan scraps Infiniti production at Sunderland plant

Nissan to end Sunderland production of luxury Infiniti brand

Infiniti Leaving Western Europe In 2020, Ending Q30, QX30 UK Production This Summer

Infiniti cars will no longer be sold in Western Europe from 2020 after Nissan bosses chose to pull the premium brand from the market. Both vehicles are sold globally but produced only in Sunderland.

The move follow's Nissan's recent decision to build its new X-Trail model in Japan, instead of Sunderland.

It's part of a bigger plan that involves pulling the Infiniti brand out of Western Europe.

'Unite is confident however that workers on the Infiniti Q30 production line who want to stay with Nissan can be redeployed within the Sunderland plant onto other models, ' he said.

"Western Europe remains the most challenging and competitive region for premium cars", Infiniti's chief spokesman, Trevor Hale, told Reuters.

Instead, Nissan plans to promote the Infiniti brand in the USA and Chinese markets.

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According to Car Sales Base, the brand sold just 6250 vehicles across Europe a year ago, down from 12,571 in 2017.

"The commercial reality for Infiniti in western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges", he added. It will offer no new diesel options from 2021 onward when it will begin a campaign to electrify its entire lineup on a new platform.

Infiniti announced Tuesday that as part of a "restructuring plan" that will favor the large United States and China markets, the automaker will cease operations in Western Europe.

As for its retailers, the company says it will conclude end of franchise agreements while providing the support and services necessary to ensure a smooth transition.

Infiniti launched in Europe in 2008 and has struggled to find a foothold ever since.

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