With an aim to fight with Spotify and Amazon Music, YouTube has launched its paid service, YouTube Premium and music streaming app, YouTube Music, in India. The "made-for-music" app and web player offers official songs, albums, thousands of playlists and artist radio from Indian and global artists, as well as access to YouTube's tremendous catalog of remixes, live performances, covers and music videos that aren't available anywhere else.
YouTube Music offers a number of features, said Google SA head of Marketing Asha Patel.
"India is where the multi-lingual music scene thrives".
YouTube Music is expected to eventually replace Google Play Music that made its India debut two years ago, by bringing in latter's key features like user's personal uploads, playing local MP3s on Android and the ability to import their library content and music preferences to YouTube Music.
There's also a "smart search" feature that makes it easier to find songs you may not know the title of.
Started in November 2015, YouTube Music had been available in around 29 countries. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers. The company's also launching YouTube Premium for Rs. 129 ($1.85) per month: it unlocks access to ad-free YouTube and YouTube Originals, along with YouTube Music. To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken. "Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to". There is also an introductory offer of three months free subscription for YouTube Music Premium, but it will only be available to the users who have never previously tried or used any of YouTube or Google's music streaming services.
If you just want ad-free YouTube Music, it'll cost you ₹99 per month; YouTube Premium (which includes YouTube Music Premium) goes for ₹129 per month.
"For the first time, all the ways music moves you can be found in one place"-this is how YouTube is explaining the YouTube Music to be". Its YouTube Originals productions are also available to stream in India. With YouTube Music, you get a dedicated experience built around music videos, albums, artists, and even radio stations.
The YouTube Music app is also highly personalised and as you select the artistes you like more similar artists are shown for you to select.
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