Wall Street, meanwhile, believes services will become a more important component of Apple's business.
Apple confirms its March 25 event at the Steve Jobs Theater with the tag line: "It's show time".
According to Panzarino's tweet, the email invitation, which says simply 'It's show time, ' played a short film reel countdown animation, which suggests the event will be used to announce Apple's much-anticipated video streaming service.
New Zealand digs graves as mosque massacre toll rises to 50
Arden used some of her strongest language yet about gun control, saying that laws need to change and "they will change". Hungry for any news, families and friends of the victims gathered at the city's Hagley College, near the hospital.
We have been talking about Apple's AirPods for quite a while now and regularly speculating on when the company will thrust the accessory into the ether and replace it with a second-generation release. But it's been a while since one of these has focused largely on services, with a 2015 Apple Music event perhaps the best recent example.
Finally, a paid-for news and magazine subscription service is also likely to be unveiled, integrated into the Apple News app, but again that may not launch worldwide immediately.
The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video. However, some Asian resources have revealed that Apple might release new hardware by the end of this month. Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries. The report is light on other details, though it does mention that Apple suppliers should see a boost in their revenue with the AirPods 2 launch. Tim Cook's company is also expected to announce an Apple News subscription initiative created to appeal to those who are happy to bypass a pay-wall for their curated daily news fix.